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Demand Generation Manager

The Demand Generation Manager will be the point person for inbound lead generation using digital channels as the primary driver. You will build the digital marketing strategy and execute programs (SEM, display, retargeting, social, content syndication, paid webinars, account based marketing etc.) ? with a mandate to drive quality inbound leads that convert to revenue, and to continually optimize our marketing funnel.
In addition to driving new leads, you will optimize our existing marketing automation and nurturing processes through email, content and social channels.
From a reporting standpoint, you will establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
In this role you will live and breathe data, measuring and benchmarking key marketing metrics including CAC, CAC/ACV ratio, website to lead conversion rate, lead-to-SQL ratio and build KPI dashboards and communicate with executive staff on an ongoing basis.
Key Responsibilities
Drive inbound demand generation that convert into new business
Develop, implement and be accountable for the company's demand generation strategy, working closely with the senior leadership, sales and business development managers and global sales teams.
Take input from sales executives and business development on what events to attend, and lead the analysis and justification for selection, drive effective event management.
Identify and implement tactical marketing initiatives in response to market circumstances.
Strategic direction and supervision of all social media channels.
Collaborate with Enghouse global team to align strategies, exchange information and experiences.
Responsible for the management and future development/direction and maintenance of the company's owned digital channels, website, social.
Essential Skills & Experience
Indispensable fluent Italian (better if mother tongue) and English
Educated to degree level and hold a marketing-related qualification
At least 3 years' experience working in a similar or equivalent role
Pardot, Marketo or other marketing automation systems
In depth knowledge of Salesforce and sales metrics
Experience with enterprise software technology platforms driving inbound demand generation
Customer Service or Call Center software applications industry experience is an asset
Proven ability in handling multiple priorities, be well organized and have a structured approach
Proven knowledge and application of a wide range of online/digital marketing techniques and concepts, including appropriate and effective social media
Forward looking and creative, with the ability and desire to challenge status quo toward continuous improvement
Proven knowledge and application of data collection, management and lead nurturing
Excellent written, interpersonal, communication, and multi-cultural skills
Ability to work with minimum supervision and demonstrate a flexible approach to work
Ability to prioritise work under pressure and complete within deadlines
Work well with a wide range of people
Ideally have certifications such as Google Adwords, Google Analytics, and marketing automation certified (Pardot, Marketo or Eloqua).



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