Head of Marketing - Rest of World Region

Centrica Business Solutions brings together expertise from our Global businesses to deliver distributed energy solutions to large businesses. We provide services to deliver projects for industrial and commercial customers wishing to reduce energy consumption and/or generate energy. We are a growth business and as we grow, recruiting the right people is essential and we currently have an opportunity for a Head of Marketing ? RoW Region.
As part of a global team, you will build and run a demand generation and field marketing engine in RoW (rest of world region ? primarily Europe). You will deliver marketing sourced pipeline (both direct and through channel partners) in support of the revenue targets of the ROW CBS business.
Salary: Extremely competitive + car allowance + excellent benefits package
Location: Can be based in Milan/Uithoorn/London ? with regular European travel
The Role:
Business & Strategic Planning: transform how CBS engages and influences buyers in ROW. Identify growth opportunities by creating, executing and enabling a demand generation engine. Work with sales leaders to establish a common language and set clear goals
Campaign Planning & Delivery: Working as part of a global team, design/adapt and deliver world class B2B campaigns for customer acquisition, development and retention. Taking an omni-channel and verticalized approach, utilise digital and social marketing to deliver a personalised experience. Work with the Marketing Automation specialist to set up and execute campaigns in the Marketing Automation system
Track, Measure and Refine: Accountable for all aspects of campaigns including lead scoring, lead nurturing and reporting across market segments and sector verticals. Track marketing funnel leads to ensure they are accurately progressing through each stage of the demand waterfall and ensure marketing qualified leads (MQLs) are routed to Sales and processed in a timely manner
Relationship Management: Build strategic sales, channel and marketing partnerships internally and externally, to move the business forward, managing expectations clearly. Engage with Sales Operations and Sales Teams to measure and optimise lead to opportunity conversion and reporting and measure and monitor sales funnel activity, making recommendations to address coverage gaps
Content Marketing: Working with the Head of Brand & Propositions, input to the content Marketing calendar and incorporate into campaign design
Campaign and Sales Enablement/Communications
Develop campaign materials and toolkits to facilitate Sales teams' understanding of customer needs and ability to spot opportunities for selling Distributed Energy and Power products and solutions
Understand and follow CBS brand standards when developing any materials
Identify candidates for customer stories/case studies in ROW and work with the programme lead in the content team to create these
Determine the communications strategy for customers/partners in ROW and work with the comms lead to ensure personalised messaging enabled through the marketing automation/content management system
Agency and People Management
Recruit local resources in key countries (external agencies and suppliers) to deliver field marketing plan
Recruit and manage local field marketing managers in countries within ROW region where additional full time resource is required
The Person:
We are looking for you to have strong European B2B marketing experience in the energy sector along with significant experience in digital marketing, including website optimisation for demand generation campaigns, digital tools and social media channels. While being a strong team player, you will also be able to work independently and thrive in a dynamic, flexible environment. You will also have the following experience:
Focus on driving measurable results aligned to business targets
Strong attention to detail and project management skills
Able to work collaboratively with diverse, multi-location, and geographical teams and partner successfully with Sales management across the region
Able to effectively and efficiently work to deadlines and manage multiple projects across the organisation
Extensive knowledge of Marketing Automation systems, Salesforce.com and is advanced in their knowledge and use of digital platforms and social media channels
Excellent planning programme management and budget management skills
Strong communication skills, able to present and explain key findings to engage and influence a range of senior Centrica stakeholders, customers and suppliers
PLEASE APPLY ONLINE by hitting the 'Apply' button.
Applications will ONLY be accepted via the 'Apply' button.
This role is being handled by the Centrica recruitment team and NO agency contact is required.

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