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Field Marketing Specialist

Company Description
Leading Products ? Innovative Ideas ? Exceptional People ?.MicroStrategy, A Dynamic Place to Work!
At MicroStrategy, we are passionate about creating powerful, disruptive technologies that transform how companies do business. Innovative products and ultimately our success are rooted in one driving force?our people. Our casual and flexible environment encourages creativity and collaboration, so you'll have the opportunity to initiate and contribute to challenging projects, while pursuing your interests and developing, both professionally and personally. Bring us your passion, curiosity, and fresh ideas, and be a part of technology innovation at its best!
Job Description
The Field Marketing Specialist will help develop and execute a variety of marketing programs, including online and in-person events, and report on the performance of each campaign element.
The Field Marketing Specialist will also assist with the creation of the marketing plan to drive attendance to these programs, including helping to put together web landing pages, emails, and digital marketing plans. Candidates should have the ability to manage multiple projects simultaneously, with an eye for detail and a willingness to work together as a team to meet our deadlines and lead generation goals.
The right person will also be able to provide input into the program strategy, conceiving of new ideas and working to make these programs more effective as part of the overall MicroStrategy go-to-market strategy. We are looking for the person who has been the task executioner of multiple marketing projects, and is ready to not just execute, but start taking on more of an ownership role. Our ideal candidate thrives in a fast paced environment, working on a variety of projects and is able to prioritize based on business goals.
Job Duties (include but not limited to):
Own the webcast program by driving the editorial calendar and working with internal and external stakeholders to execute the webcasts in ReadyTalk
Align with regional sales teams to plan and execute a calendar of in-person events in support of regional and worldwide sales and marketing goals
Assist in the creation and execution of marketing plans that support the program, including email, online advertising, social media, field enablement and partner sponsorships
Report on program performance on a regular basis using Salesforce.com
Deliver regular communication to the field regarding program information, updates, expected involvement and access to promotional materials
Update and maintain online registration system in Cvent
Manage vendor coordination, obtain quotes, submit purchase orders and track invoices
Respond to ad hoc field and customer inquiries, and respond in a timely manner
Assist with various projects as needed
Qualifications
Job Requirements:
Bachelor's Degree
3-5 ye

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